For sales teams
The buying signal arrives before the RFP. And it arrives in a post.
A cold list tells you who you want to reach; it does not tell you who is looking right now. When your leadership team publishes consistently, that signal surfaces on its own — who reacts, who comments and, behind them, the ones who follow along without ever responding. It is demand showing itself before it becomes a request for pricing.
The argument
A warm surface against a cold list.
The decision-maker already knows the name
When your director publishes consistently about the problem you solve, part of your list finds him without anyone paying for the impression. The next approach does not start from zero.
The executive becomes a door
A comment from someone senior on your director's post is a commercial signal that arrives before the RFP — and it arrives without an SDR touching the phone.
It stays his
The audience belongs to the executive, not to the platform and not to us. If the contract ends, what he built stays with him and with the company.
The report you receive
Numbers that survive the next question.
In the monthly report
- Cadence: how many authored pieces each executive published.
- Reach and engagement by executive and by theme.
- Coverage: who is on track and who is about to miss the cadence.
Outside the report, and why
- Leads attributed to one specific post.
- Decision-makers reached inside a named account.
- Revenue influenced by the programme.
The right-hand column depends on an attribution model that does not survive a follow-up question — and a number that does not survive the board is no use defending a budget. We would rather deliver the left-hand column in full.
In the same spirit: what we sell is production and governance, not account targeting. We do not choose who sees a post, we do not grow an executive’s network towards your list, and we do not measure penetration by account — target-account coverage is on the roadmap.
Start by measuring what your leadership team already reaches.
Thirty minutes with our team, on what your executives publish today and what a weekly cadence would put in front of your market. You leave with a read on where each of them stands.