Comparison · Freelancer
Writing was never the bottleneck. Compliance, continuity and scale are.
For one executive, a senior freelancer is a legitimate option and a cheaper one. The three things that tend to break show up later: when someone asks for the approval trail, when he leaves, and when you try to repeat this with more people.
What this option does well
Cost, for a single executive
If it is one person publishing once a week, a freelancer comes out cheaper than we do. We say that without hedging.
A direct relationship
No supplier layer. The executive talks to whoever is writing, and that has real value.
Flexibility
No minimum contract, no term — which also means no commitment on the other side once his own diary fills up.
Criterion by criterion
Who writes the compliance rules?
Freelancer
Usually nobody. The executive trusts the freelancer's judgement.
Katalista
Your marketing team, with legal validating. They become verifiable rules, and every piece is scored against them before it reaches the executive.
Is there an approval trail?
Freelancer
The conversation stays in WhatsApp or e-mail, if it stays anywhere.
Katalista
Every piece keeps the proposed angle, the executive's approval, the result of the check and the time it was published.
What happens when he leaves?
Freelancer
The memory goes with him. The next one starts from zero, and the tone changes.
Katalista
The editorial line and the voice guide stay with the company, per executive. Changing who writes does not restart the history.
And with ten executives?
Freelancer
Ten relationships, ten tones, ten negotiations. It usually turns into full-time coordination for someone on your team.
Katalista
The rules and the editorial line are written once per company. The largest programme we run has 25 executives inside one company.
Who publishes?
Freelancer
The executive, by hand — or he hands over the password, which is where information security usually stops it.
Katalista
Through the official LinkedIn API, with authorisation granted by the executive and revocable by him.
In one line
From the third executive on the arithmetic turns, and it turns for good the day legal asks for the approval trail. With one executive and no compliance requirement, the freelancer covers it.
The other comparisons
- Katalista or a PR agencyThe agency puts the brand in the outlet. We put the executive on the radar.
- Katalista or an in-house teamYour team does almost all of it. The three steps missing are the ones that stall the programme.
- Katalista or ChatGPT, Claude, GeminiThe assistant delivers a piece of copy. What is missing is everything that comes after it.
- Katalista or the LinkedIn toolsThree tools, three different comparisons.