What you buy
Your leadership publishing every week, without becoming anyone's job.
Katalista is the content team for your company's executives. The angle comes from you or from us, we write in their voice, we check it against your rules and we publish through the official LinkedIn API. The executive approves every piece before it goes out.
Ten minutes a week
A five-minute voice note and an approval. That is the executive's whole time cost.
Two posts a week
Produced by the strategist team, with the image alongside. Same-day pieces when a topic is hot, and however many more the executive wants to publish on his own in the Studio.
One person accountable
A strategist who knows the executive, from start to finish.
End to end
Ten minutes on his side. The whole process on ours.
Three steps hold up a programme inside a regulated company: writing your rules of voice and of market as rules that can be checked, checking every piece against them before publication, and publishing through the official API without asking an executive for his password. It is the part an internal team rarely builds, and it is where Katalista was built.
What goes in
- 01Presence diagnosisWhere each executive stands today, and what his peers publish.
- 02Immersion interviewOne conversation per executive. The thesis, the history, and what he will not say.
- 03Editorial lineThe themes he has the authority to defend, in priority order.
- 04Voice and toneHow he writes: the rhythm, the vocabulary, and what sounds false in his mouth.
- 05Compliance rulesYour rules of voice and of market, and your legal team's constraints, written so a machine can check them.
What becomes a piece
- 06The angle, proposedScored and argued against the executive's objective and the company's, side by side.
- 07The executive choosesHe approves the angle before any text exists.
- 08A five-minute voice noteBy WhatsApp, whenever it suits him. It is the only thing we ask of his time.
- 09Written in his voiceWritten to be read by the person who decides the purchase.
- 10The imageProduced alongside, at no extra cost.
What goes out
- 11The check against your rulesBefore publication. What does not pass goes back for a rewrite, with the reason.
- 12Executive approvalNothing is published without him seeing the finished piece.
- 13Publication through the official APINo password, no access to the account, and a record of who authorised what.
- 14Monthly reportReach by executive and by theme, and what to change next month.
The system, from the inside
Every part, on the screen where it happens.
Each part of the product happens on a screen, and each screen has a reader: the executive, whoever owns the programme, or the strategist. Onboarding and curation decide what he talks about; campaigns and ad-hoc posts turn it into pieces; approval and reporting decide what goes out and what comes back into the month after.
One page per part, in the order the product runs.
- Onboarding · executivo + estrategistaThe first campaign is built with the executive in the room.
- Curation · executivoA good post begins long before anyone writes.
- Campaigns · estrategista e executivoThe whole month arrives produced, and every piece sounds like him.
- One-off posts · executivoThe subject is today. So is the post.
- Approval and publishing · executivo ou delegadoThe final word belongs to whoever signs the post.
- Performance · marketing e comunicaçãoThe result goes back into production, not only into the report.
Expansion
Start with three executives. Expand to the board.
One client went from three executives to 25 without changing supplier, without re-briefing and without losing the tone of voice: memory is held per executive and per company, so everyone who joins inherits everything already written. After the first few, design and video, team training and internal ambassador activation join the programme.
Product roadmap
The queue and the approval stay as they are. What changes is where it comes in and where it goes out.
Three fronts under construction on top of the system running today. None of them changes who approves: the piece still passes the executive before it goes out.
- MCP Coming soonConnecting Katalista to the AI assistant or the script your company already uses, to follow the queue and decide from outside the panel.
- Multichannel inputs Coming soonCapturing content where the executive already talks: Teams, e-mail and whatever the company uses, alongside WhatsApp.
- Multichannel delivery Coming soonPublishing beyond LinkedIn — newsletter, Slack, Teams, X — and inward too: the internal channels where leadership speaks to employees. Over the same queue and the same approval.
Thirty minutes with our team, and you leave with the diagnosis.
Your executives' presence today, compared with your company's. Yours to take away.