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The infrastructure behind the executive voice.
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The final word belongs to whoever signs the post.

The check against your voice rules, your positioning and your legal team’s restrictions runs before the piece reaches the executive. Publishing happens through the official LinkedIn API — no password and no access to the account.

Calendário e tabela, com o status de cada peça
Calendário e tabela, com o status de cada peça — Agenda de publicação, visto por executivo ou delegado. Registro de demonstração, não de cliente.

Approve, reschedule, edit or ask for changes

Approve for the proposed date, choose another, edit the text and approve his own version, or ask for changes with a note on what should change. Discarding is recorded with the reason, so the same brief does not come back.

What your legal team prohibits is checked before, not after

Every piece is scored against your voice rules, your positioning and your legal team’s restrictions. Below the agreed threshold it goes back for a rewrite, without taking up the executive’s time.

He delegates without handing over the account

The company admin names a delegate — a chief of staff, an assistant — who receives exactly that executive’s approval power and nothing beyond it. Every action is recorded in the name of whoever took it, and nobody from Katalista can be named.

Katalista never holds his password

Publishing happens through the official LinkedIn API, with no access to the account. Everything Katalista produces enters the queue as a draft, and promoting a draft is an action only the executive or the company admin can take — there is no automatic mode for anyone to switch on by mistake.

Conceder e revogar acesso ao painel de um executivo
Conceder e revogar acesso ao painel de um executivo — Delegação, visto por marketing e comunicação. Registro de demonstração, não de cliente.

Approval is the point where authorship becomes explicit: who approved, when, and against which rules. The executive is not chased there by notifications — his default is one summary a day with whatever is waiting on a decision, at the hour he chooses and outside the quiet window he sets.

See where your leadership team stands today.

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