Comparison · PR agency
The agency puts the brand in the outlet. We put the executive on the radar.
A PR agency works the brand with outlets and journalists. What we are discussing here is your executives' own personal networks — a different channel, a different buyer, and almost always a different budget. Many of our clients keep both.
What this option does well
Earned media
Relationships with journalists, a story in an outlet, crisis management with the press. It is a different channel, and many of our clients keep both.
Institutional campaigns
Audiovisual production, events, a coordinated launch. That is agency work, and it is not what we do.
The brand speaks
If the message has to go out in the company name rather than a person's, the agency is the right route.
Criterion by criterion
Which channel?
PR agency
Outlets, journalists, earned media. The audience belongs to the outlet.
Katalista
Each executive's own personal network. The audience is his, and stays his.
Who signs it?
PR agency
The company, most of the time.
Katalista
The executive, always — and he approves every piece before it is published.
How much of the executive's time?
PR agency
Interviews and approvals, in windows the outlet dictates.
Katalista
Ten minutes a week, asynchronous, at his own hour.
Cadence
PR agency
It depends on the story and on the outlet's interest. Months can pass with nothing out.
Katalista
Two a week per executive, produced by our team, plus whatever he publishes himself in the Studio, with no cap. The median measured across our own base is 6 a month.
From idea to published
PR agency
A cycle of back and forth — the agency's proposal, the executive's comments, internal approvals, a revision. It rarely closes in the same week.
Katalista
The angle arrives proposed and argued for, the check runs before it reaches him, and the approval is asynchronous. The only thing holding the clock is his decision.
What it costs
PR agency
A monthly agency retainer, usually priced per company rather than per person. To look after a single executive, it is quoted per account.
Katalista
Priced per executive, per month, from three executives up. The closed proposal is built for the company: how many executives join and for how long.
In one line
They are two channels and they add up: the agency puts the brand in the outlet, we get the leadership publishing every week in the network it already has. If your question is the second one, the agency is not the tool.
The other comparisons
- Katalista or a freelancerWriting was never the bottleneck. Compliance, continuity and scale are.
- Katalista or an in-house teamYour team does almost all of it. The three steps missing are the ones that stall the programme.
- Katalista or ChatGPT, Claude, GeminiThe assistant delivers a piece of copy. What is missing is everything that comes after it.
- Katalista or the LinkedIn toolsThree tools, three different comparisons.