A good post begins long before anyone writes.

Sources chosen per executive

Feeds, communities, channels, profiles and search domains, grouped into sets by theme and by sector. A dedicated curator looks after them, and they change when the executive’s market changes. Your company brings its own sources too — the blog, the studies, the podcast — as curation exclusive to that client, and each executive has his own set: what he follows and likes to cite, which applies to him alone.

A theme has to appear in more than one place

A subject’s score comes from corroboration between distinct sources, not from the volume of any one of them — that is what separates a market movement from a noisy feed. And it discounts what is only hot on the American axis: the executive’s subject is his market’s, in his language.

The Pulse, every working morning

A short email with what his sources are discussing right now: what is being said, why it is alive this week, and the links it came from. From there he opens the Studio already talking about the theme, or sends it to the team with the angle he would take. On a morning with nothing new the Pulse does not arrive — the bar is having something to say.

Ideas and Inputs, the two sides of the radar

In Ideas, each card shows where it came from — suggested, from the team, or from him — and an idea can sit for as long as it needs to. In Inputs he adds his own stories, private sources and material, which is what anchors the writing in something that actually happened.